Wednesday 24 November 2010

2010 LA Auto Show Design Challenge Winner: Cadillac Aera Concept

Cadillac Aera Concept wins LA Auto Show Design Challenge
The focus at the LA Auto Show is on new production vehicles as well as concepts that hint at an automaker's direction for the very near future. One aspect of the show however, looks further into the distance and pushes designers to create their vision of a supplied theme. The LA Auto Show Design Challenge has entered it's seventh year, and for 2010 the designers had to create a 1,000-pound car that was stylish and performance oriented yet also capable of carrying four passengers. The GM Advanced Design team stepped up to the plate and, with their Cadillac Aera Concept, took the top spot. The podium must have been crowded though because the Smart 454 also claimed a victory as the judges declared the competition a tie.

This marks the third time that the group from General Motors has won this challenge, giving them the most wins out of all automakers that enter. The Cadillac Aera Concept hit on all areas that the judges were looking for and, despite the futuristic styling, still carries some recognizable lines from Cadillacs of today.

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